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Marketing: The Age of Convergence and Why It Affects Marketers

Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity. Publishing our thoughts and updating our statuses is coupled with an...

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React: “I’m in Love with My Uber Driver” and Other Rideshare Stories

The proliferation of rideshare companies like Uber have been accompanied by a car load of social buzz. We decided to take a look at the data surrounding the people driving ridesharing forward...

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